Setsubun, literally translated as “seasonal division,” is a unique celebration in Japan in which people honor the changing season with the special ritual of mamemaki, or bean throwing. This festival is held every year on February 3rd, on the eve of spring in Japan. The changing of the season is very important in Japan, similar to the New Year, as it is thought to be a time of cleansing and welcoming good spirits for the coming year.
This celebration is honored with bean-throwing festivals all over the country. The night of Setsubun, people solidify their luck by eating a traditional makizushi roll called ehōmaki.